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Services

BRANDING   |   ACCOUNT & PROJECT MANAGEMENT   |   STRATEGY

Services: Services

Branding / Brand Development

How can clementines set a senior living community apart?

How can a hotel Grand Opening promote brand loyalty?

What if there was an apartment leasing experience – for dogs?

These are just a few of the branded customer journeys I’ve created for clients over the years.

With an intense enthusiasm for Branding and Brand Development, I drive customers to visit more often and utilize more services. My promotions and campaigns stand apart in a saturated, commoditized marketplace, employing tactics that attract and retain new customers.


HEAD OF TRIAD ADVERTISING BRANDING 

CREATOR AND DIRECTOR OF TRIAD ADVERTISING EXPERIENTIAL DESIGN DIVISION

• Led the rebranding of Cambria Hotels, the upscale luxury chain of Choice Hotels

• Directed the development of the new Ascend Hotel Collection brand voice and visual identity

• Developed resource guidebooks for multiple Fortune 500 companies for things such as brand guidelines, food & beverages, design directives and philosophy, service culture, marketing, and events

• Oversaw the partnership branding between Choice Hotels and AMR Collection

• Coordinated the branding of AvalonBay Communities WAG Pet program, the sustainability and refreshments programs, and the AvalonFit & AVAFit fitness programs

• In charge of the rebranding of McSweeney & Ricci Insurance, Education Resources Inc, Baycare Healthcare Partners, Inc. 

Marketing & Advertising Strategy

Combining traditional, digital and experiential branding and advertising, I offer brands a variety of specialized skills with unmatched dedication and work ethic. I’m in this business to help brands

communicate more effectively, and to implement tactical approaches to drive market growth and bottom-line profitability. 


My 13+ years of experience in marketing allows me to identify, develop and evaluate marketing strategies based on knowledge of company objectives, market trends, competitors, and potential customer demographics, to implement yearly, monthly, and project-based plans for clients in varying industries.


Strategy

• Lead Generation/Nurture

• Media Planning

• Goals-based Budgeting

• Search

• Programmatic Display

• Social Media

• Content Calendars

• Campaign Optimization


Technology

• CRM Onboarding

• Website design & development

• Marketing Automation

• Apps

• CMS

• Data Management

Creative

• Branding

• Signage

• Experiential Design

• Customer Journey Mapping

• Advertising

• Print, Direct Mail, Outdoor

• Event Marketing

• Interactive Design

• UI/UX

• Content Creation/Aggregation

Data

• Persona Development

• Research & Analytics

• Omnichannel Attribution

• Competitor/SWOT Analysis

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